Henkel Corporate Communication
We Make It Happen League, Henkel Day Games
A new CI is launched for a global market leader with more than 25,000 employees. For this,7 attributes were identified that make it special. But any identity is only as good as the teams that bring it to life. So, we created a series of games, and by having users spend just a few minutes with each attribute, the idea of the identity could be brought to life, understood and felt. Ready to lift off!