SPATIAL DESIGNS

Hofer / Alpha Retail Network
Lobby & Workspace Design

How to create an attractive lobby and combine it with a guidance system for a 20,000 sqm hall that leads visitors directly to the area where their contacts are located? For the Digital Innovation Center of Aldi and Hofer we invented the color-coded Subway Map, which interconnects the foyer with highly visible landmarks in the hall that identify the respective workspace area.